The stereotypical IT/Marketing feud has the visionary, revenue focused CMO barking orders at the process-oriented, cost conscious CIO. Perhaps you’ve heard horror stories of the CIO hijacking the marketing plan, refusing to implement it or worse, the entire IT staff quitting in revolt.
Hopefully it’s not that bad in your organization. The majority of eBusinesses [...]

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Bridging the Ecommerce Technology and Marketing Divide